Monday October 7, 2024

Join us for breakfast and take a stroll through our exhibitor's room

Bugging out Together: The Importance of Supporting Each Other No Matter What Your Method (with 15 minutes of Q & A)

Keynote: See Katie's Impressive Bio here

Increasing your Revenue: New Ways to Make Money Beyond the Removal Treatments

As we know revenue comes from more than just treatments. Our presenters have multiple streams of income in their business and are ready to give you an inside look with exciting ideas for you to bring back and implement in your own clinic.

Presenters: Ewa Kopec and Magda  Adamiak own Mamy z Glowy with multiple locations throughout Poland. They have pioneered professional lice removal services and are the distributors of the Terminator comb in their country. 

Common Myths & Facts Even the Professionals Get Wrong

Being on the same page is crucial when it comes to our industry. Learn the truth behind what is actually right and wrong when it comes to the science of head lice. Do you have all the facts? 😊 Presenter: Meredith Riley has 18 years experience in the head lice industry. She is the owner of Dandy Strands in Enid, Oklahoma, the only Shepherd Certified professional in Oklahoma, contributing research editor to LetsLearnAboutLice.com, studies biology & entomology and has a number of certificates in research & parasitology. She loves the science behind the bugs!

Marketing Head Lice - From Google to Gossip

Getting the phone to ring happens in a myriad of ways, including but not limited to, where you live and your competitive landscape. Marketing head lice goes beyond the Google listing. It starts with empathy, moves through marketing vehicles and continues through your image, branding, and mannerisms. We'll have an open dialogue about what works and what doesn't. Let's brainstorm how we can differentiate ourselves in this increasingly cluttered marketplace.

Presenter: Jill Bazos' dynamic career began in the Kid and Family Marketplace where she quickly rose to become one of the youngest Vice Presidents in advertising, managing marketing programs for major brands like Playskool, Tonka, Hasbro, and more. She excelled in Business Development at Griffin Bacal Advertising (later DDB Needham), further expanding their portfolio. Jill's expertise in creative marketing, product development, and brand building has driven successful projects for companies like Nestle, Disney Cruise Line, and even Fairy Tales hair care. Through her consultancy, Kid Pro Co, Inc., Jill has launched and revitalized numerous products and programs. She also founded three companies focused on innovative head lice care and education: LiceOut911, LiceOut360, and LiceOut24/7. In 2020, Jill’s leadership extended to assisting in building the infrastructure, and managing a large team, for New York State's Covid-19 Contact Tracing initiative. Currently, she serves as a Management Analyst for the Westchester County Department of Health while continuing to grow LiceOut911 as a concierge lice removal and education service.  

Camps & School Checks - Increase your Annual Revenue with Lasting Partnerships

Learn the tips and tricks of how to form relationships with camps & schools to go back year after year for routine head checks.

Presenter: Shawnda Walker is the owner NitWits in Toronto, Canada. She is Canada's first certified head lice professional and has been in business for 18 years. She works with dozens of camps & schools and she's going to give you the ins and outs of a successful school and camp head check program to bring back and implement to your business.

Mini Session - Using AI to Create Marketing Materials

Get a quick look into what AI can do for you in minutes when creating blogs, emails, information cards and so much more! 

Presenter: Laurene Plourde is the owner of LetsLearnAboutLice.com, LP Business Consulting & the facilitator of this conference. She has used AI for herself and clients to create websites, marketing materials, blogs, emails and more. Understanding AI is the wave of the future and she's going to give you a few tricks on how to easily make it work for you.

Best Practices from the Best in the Biz!

We're polling lice removal companies to get their best ideas for how they became successful and increased revenue and will share them with all of you to wrap up the conference workshops.

Presenter: Kristen Hollingsworth is the owner of Lice Care Associates in Danvers, MA. She started with Lice Clinics of America 10 years ago working as an owner/operator and head trainer for LCA. She broke away from LCA 5 years ago and has been treating lice with her own proprietary removal method since. As a former trainer and presenter, she's excited to share the industry's best practices with you all.